Hi! The professional association I wanted to research and learn more about this month turned out to be one of the best trade associations and one of the most esteemed in the entertainment industry. The National Academy of Recording Arts & Sciences, Inc! It is a trade association for music professionals. Also known as the Recording Academy, it was founded in 1957 and is based in Santa Monica, California. The association has instituted award programs such as GRAMMY and Lifetime Achievement awards. It also helps to support young people and musicians in crisis with arts-based education through its MusiCares Foundation and their Grammy Foundation. Neil Portnow is the President and CEO of the National Academy of Recording Arts & Sciences, Inc.
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| (grammy.org) |
I really am a fan of their Grammy Museum and would like to visit it someday in L.A. because this place literally goes back in time and past the present into the future and celebrates all forms of music, the creative process and is an interactive site. I enjoyed reading about MusiCares and their services and how they provide medical, financial, and personal emergencies in confidentiality for music people. Barbara Streisand is the 2011 Person of the Year for MusiCares. This is directly impacting the music industry. The academy has many sponsors (ie Gucci) and throws many events in support of various relief efforts in America. They also formed GRAMMY U, a community designed to help college students prepare for work in the recording industry through programs, networking and performance opportunities! And my graduate school, Full Sail University, is a part of this amazing community, whoo!
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| (grammy.org) |
This association is important to me and affects my industry because as a songwriter and musician, they are responsible for creating the most coveted award in the music industry, the GRAMMY award!! This institution is highly revered and respected amongst music professionals and music lovers alike. Even the website is hip and fresh and you can download music applications and even purchase Grammy gear at www.grammy.com The website (along with grammy.org) has everything from the countdown to the Grammy’s and the nominees to the latest music news and even has Grammy radio which plays all your favorite Grammy nominees and musicians. This academy is an arts advocate and its mission statement is “to positively impact the lives of musicians, industry members and our society at large.” They have incredibly lived up to their mission statement and well beyond with all the strides they have made in reaching out to those in need in the music field, and also in continuing to honor excellence with the sought after but rarely attainable sign of achievement in the arts & sciences…the Grammy award! I’m off now to become a Grammy 365 member, yippee!
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