Well readers, this is my final blog as a Master of Science in Entertainment Business student at Full Sail University. But it surely isn’t my final blog altogether. This is just the end of one journey into the next one, so wish me luck! For this blog, I wanted to delve a little more into one of the newest trends going on in the music industry online and that is the growing expansion of the website SoundCloud.com.
SoundCloud is an audio online distribution platform where anyone can create, record, promote, share, and distribute their original sounds across the Internet. It is very simple to use, accessible, and full of features. In February of this year they had already reached three million users. I love this because a musician can just record a sound on the spot and can send it to their Facebook fan page in an instant through their mobile application. Your inspiration doesn’t have to wait to be released to the world!
I wanted to check this site out more because it seems like almost everyday someone is posting on my Facebook page a SoundCloud recording of theirs to listen to and they would ask for feedback, another plus of SoundCloud. Their platform was actually created so “audio creators” could collaborate and receive feedback from other creators and listeners. One of my favorite aspects that the site provides is that a user can customize the shapes of their sounds waveforms, adding to the unique visualization of their sounds and friends and fans can leave timed comments throughout their sounds for valuable feedback. That is very cool!
They offer over 100 plus applications and you can even build your own application. If you sign up as a premium member, you can get more storage space for your songs, a Spotlight tab to showcase your best songs, Pro Support, and more depending on which account you sign up for. The website itself is easy to navigate and one can quickly find groups to create and share music with and even the nearest Meetup locations.
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Being a recent college graduate definitely has helped prepared me to excel in understanding online distribution because I was personally given lessons on digital distribution, brand development, and digital marketing. From my college education, I understand the power and influence that sites such as SoundCloud have because it is a great promotional website that will allow artists at my company to distribute and get their music out to fans quickly and easily. Entertainment and media college students are taught how to reach mass success in this new technology driven world. I am fully aware of how to use social media sites, blogs, and online distribution sites to increase my fan base as well as my artists’ fan bases through widgets, applications, podcasts, embedded videos and links, and more, which are allowed to be placed on those sites and even our own websites. As a recent college grad and because of all the industry research I have done recently, I will bring current knowledge of the newest distribution, promotional, and marketing models and techniques in the music industry to whatever company I am a part of.
I will stay up-to-date on future trends in the music industry and will be here as a canny resource to help all of you reading do the same. SoundCloud is a great website to visit and please support those who are creating and sharing their sounds with all of us!
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